Luxury gradual build tan lotion. Do you like to be in control of the depth of your glow with a luxuriously moisturising formula? Join the millions for whom The Gradual Build is their trusted tan partner. It has been infused with so many skin loving extracts we cannot mention them all here ( look at the INCI list.. it’s amazing) which means that you can layer and build your glow over several days, and keep it topped up as long as you like. Multi award winning, and deservedly so, this is the tanning staple that has earned its place in the collections of everyone who is serious about their most natural luxury glow.