Beauty Guard

The beauty world needs more clarity and trust.

Tradehouse has been the market leader in the Estonian beauty industry since 2002, and throughout that time we have stood for transparency, quality, and fair trade.

We have never been just a middleman - our role is to help shape the future of the beauty market so that it is fair, transparent, and sustainable.

We have been committed to making honest values ​​the norm in the beauty industry for years.

The beauty guard label Trade Honestly is a natural extension of this mindset.

It is not just a new label. It is a values-based position that supports the integrity of the entire beauty industry. The beauty guard creates a common language between brands, beauty professionals, and consumers who believe in the same principles: genuine origins, ethical production, transparent supply chains, and long-term trust.

Why is it important?

• Consumers need certainty and trust that the products they use are genuine and reliable.

• There is a significant amount of counterfeit and products of unknown origin on the market today, whose formulas, shelf life and storage conditions are not transparent or controllable.

• Brands and importers need a reliable way to differentiate themselves – the ability to provide a clear guarantee that their products meet high standards of quality and origin.

BEAUTY does not need lies.

Where to next?

We are consciously moving in the direction that all our partners and suppliers share these same values ​​– that fair origin, ethical trade and transparent cooperation are not the exception, but the norm.

On guard of honest beauty

The beauty guard label is our promise to stand for the integrity of the beauty market. It is an invitation to join a movement where trust is the new beauty standard. Together we can build a beauty industry that is honest in origin, composition, and value.