JOICO DEFY DAMAGE PROTECTIVE SHAMPOO: a damage-protective shampoo that strengthens the hair cuticle and provides a more lasting hair colour. Free of SLS and SLES sulphates*. Contains a rich formula that gently cleanses hair. Helps to increase the hair´s natural defences against everyday damage. *SLS-/SLES-sulphates = sodium lauryl sulphate and sodium laureth sulphate. JOICO DEFY DAMAGE PROTECTIVE CONDITIONER: Suitable for daily use, it restores moisture and softness, making hair more resistant to breakage. Key Ingredients: -SMARTRELEASE TECHNOLOGY -Our one-of-a-kind liposome delivery system packs a punch by continuously releasing a trifecta of healthy-hair ingredients—Rosehip Oil, Arginine, and Keratin—to help repair, strengthen, and protect hair from the cumulative effects of daily styling. -PROTECTIVE LIPID -The exact kind found in healthy hair—acts as the first line of defense to help prevent thermal, chemical, styling, and UV damage. Results are visible with the very first application. -MORINGA SEED OIL -A rich source of antioxidants, Vitamins A and E, Zinc, and Silica—all fundamental to creating healthy, strong, damage-resistant hair—helps to boost shine and softness. -ARGININE -A smart-bonding molecule with both positive and negative sites, helps to strengthen hair bonds and encourage bond renewal.