Helps prime hair while processing to create on-trend cool blonde hair. Charcoal-infused formula helps offset brassiness while processing hair. Lifts and primes while processing, for cool blondes. Delivers up to 9+ levels of lift. Builds bonds for strong blondes. Does not transfer when rinsing. Protects hair and reduces styling breakage by over 54%*. Strengthens hair, making it 2x more resistant to breakage*.