If you own beautiful platinum hair, you wish to keep it that way as long as possible. Regular shampoos won’t work on your hair, you need something special, something like Wella SP Silver Blond shampoo. You’ll want to ask, what’s so different about it? Well, it’s made entirely for your hair needs, it’s a special shampoo that will neutralize warm tones in the hair and keep it nice and cool. Just like your heart. This shampoo delicately and thoroughly cleanses the hair, and the scalp too, we didn’t forget about that one. But it doesn’t just cleanse, it also protects your beautiful platinum color. Special ingredients help protect your hair from those pesky yellow pigments, that tend to appear over time. The formula intensively moisturizes and softens hair, making it smooth, docile and very shiny. Don’t waste your beautiful color and make it last. You and your wallet deserve it.