Permanent professional colouring cream respects the hair structure thank to an exposure time of 12 minutes. Non progressive. Ammonia and paraphenylenediamine free. Unleashes all the efficacy of its active principles and maximum coloring power. pH below 10, it covers a maximum of grey hair. Does not irritate the scalp and does not harm the hair. The hair is not exploited so remain bright and healthy. 12 benefits: - Respect for scalp and hair thanks to a shorter processing time - Maximum grey hair coverage - Lightens up to 4 tones - Ammonia free and Paraphenylenediamine free - Safe application even on customers with sensitive scalp - Extreme color brilliancy and uniformity - Very easy and practical to use - Long lasting reflections - High color fastness - Great protection action - Effective restructuring action - Maximum conditioning