HOIA Super Firming Eye Serum Instant Effect 2.0 is an effective, fast-absorbing eye treatment that combines advanced peptide technology, powerful vitamins, marine extracts, and innovative active ingredients. Working together, these ingredients help effectively firm the delicate skin around the eyes, improve skin elasticity, even out skin tone, and provide long-lasting hydration. The innovative and carefully selected combination of peptides in the serum helps reduce under-eye puffiness, dark circles, and fine lines, while smoothing expression lines and visibly firming the skin. Key ingredients of the Eye Serum: Liftonin Xpress is an innovative cosmetic ingredient that has gained popularity for its immediate firming effect and long-lasting results. This innovative algae-derived ingredient helps smooth wrinkles and fine lines by up to 74% within one hour! Hyaluronic Acid is an excellent moisturiser that helps keep the delicate skin around the eyes supple, hydrated, and free from dryness. Well-hydrated skin is also less prone to the appearance of fine lines and wrinkles, helping the eye area look brighter and more youthful. Niacinamide is a rising star in the skincare world—and for good reason! Also known as vitamin B3, this ingredient helps protect the skin from moisture loss, prevent the formation of pigmentation, and promote a more even and radiant complexion. Rosehip Oil is packed with vitamins, antioxidants, and essential fatty acids, nourishing, hydrating, and protecting the delicate skin around the eyes. Peptides, or amino acids naturally found in the skin, help support collagen production and skin-cell synthesis, which in turn help maintain youthful-looking skin and prevent the appearance of wrinkles. In the updated formula, we replaced one of the peptides used in the previous serum with one of the most effective peptides currently used in the beauty industry for targeting under-eye puffiness. Caffeine stimulates circulation, helps reduce puffiness, and soothes the appearance of tired-looking under-eyes. Vitamin E and a blend of algae extracts provide protective benefits, helping to neutralise free radicals in the skin. Vitamin C helps brighten the skin, reduce the appearance of dark circles, soothe irritated-looking skin, support collagen synthesis, and leave the skin looking brighter, healthier, and more radiant.