"This innovative lipstick has a matte finish and transforms into a stunning shimmer when you press your lips together. Enjoy vibrant color with every application as the lightweight formula glides smoothly onto your lips for easy and comfortable application. Enriched with Vitamin E, this lipstick not only enhances your look, but also nourishes and moisturizes your lips. Wet N Wild makeup products are never tested on animals and are always cruelty-free."