This long-wearing primer contains 5% niacinamide and 8% glycerin to brighten, hydrate and give a flawless finish. Apply a thin layer to clean skin, let set for a minute, then apply makeup for 16 hours of wear. Brightening Boost: With 5% niacinamide to boost radiance and even out skin tone. Deep Hydration: Formulated with 8% glycerin to lock in moisture, leaving skin feeling plump and hydrated all day long. Skin-loving Ingredients: Enriched with nourishing properties that not only prep skin for makeup, but also promote a healthier complexion over time. Cruelty-Free: Wet n Wild makeup products are never tested on animals and are always cruelty-free.