A moisturizing shampoo for wavy and curly hair with a volumizing effect to define curls, bounce, and elasticity. It contains a protein similar to keratin that strengthens, protects, and repairs the hair. The formula is also enriched with Nordic birch extract and cranberry oil, which provide hydration. The birch extract additionally offers antibacterial and anti-inflammatory properties. The shampoo has a lower pH to avoid opening up the sensitive curly hair strand too much. It also reduces frizz and leaves the hair shiny, soft, and full of movement. The shampoo has a fruity and fresh scent with hints of peach and citrus. Color-preserving, vegan, and made in Sweden. ByWe Group AB, August Barks gata 1 42132 Västra Frölunda Sweden, www.bjorkhair.com