Transform your hair care routine with the American Crew Forming Pre-Styling Shampoo designed for men's curly hair. This vegan shampoo cleanses and acts as a powerful curl enhancer, providing the perfect foundation for any style. Enriched with jojoba oil, this shampoo hydrates and prevents frizz, making it the ideal choice for men with curly or textured hair. The nourishing vegan formula hydrates without weighing hair down, leaving hair more manageable and easier to style. Specially formulated to gently cleanse and maintain a balanced scalp microbiome for healthier hair from root to tip. DEFINE & ENHANCE: This curl enhancer shampoo hydrates and nourishes curls without weighing them down, perfect for pre-styling men's curly, wavy, or coily hair. SHAMPOO WITH STYLING BENEFITS: The new Forming Pre-styling Cleanser is our First Shampoo with Styling Benefits. Not only will it deeply cleanse the hair, but it also enhances curl definition, controls frizz, adds softness, and has a natural shine. VEGAN: Our vegan jojoba oil shampoo for men is packed with nourishing ingredients and formulated without silicones, making it an excellent choice among non-toxic hair styling products. For best results, follow with the American Crew Forming Cream.