Discover A Dazzling Spectrum Of Bold, Brilliant Color WITH JOICO COLOR INTENSITY—our intensely concentrated pigments designed to help you create over-the-top results that last up to 20+ shampoos.* Color Intensity’s intermixable formula can be applied straight from the tube, or mixed and mingled to your heart’s content for endless creative possibilities. Bonus benefit: NO DEVELOPER REQUIRED! - Over-the-top vibrancy that lasts and lasts - Reconstructs for guaranteed healthier-looking hair after every color service - Ultra nourishing Kukui Nut Oil leaves hair gorgeously conditioned + amps up shine - Intermixable shades = endless creative possibilities * Depending on daily care habits, hair history, and texture **Follow with the K-PAK Color Therapy regimen.