It’s full-on thick, bouncy hair with the ease of three completely cohesive steps: Cleanse to build the foundation for fullness; Condition for healthy volume and protection; then power up big-time with one game-changing styler. - Fuller, thicker, bouncier hair - 24-hour style retention* - Provides long-lasting humidity protection* - Instantly adds shine - Easily add lasting lift and body without leaving hair stiff and crunchy - Long-lasting humidity protection - Protects from thermal damage for up to 450°F *When using JoiFull Volumizing Shampoo, Conditioner, and Styler as a system