The proprietary formula looks and feels precisely like traditional mascara… only it's 1000x better! It'll keep your lashes looking their best while keeping them hydrated and protected all day. Lash BFF also promotes the growth of thicker, healthier lashes. Our proprietary formula of nourishing jojoba and acacia extracts blended with moisturizing sunflower seed wax creates a dramatic effect that wraps lashes in a cocoon of inky-black hydration from morning to night! This low-viscosity formula is entirely free of flakes and fallout, which means no more mid-afternoon raccoon eyes! Lash BFF is ideal for retail to clients for home use. Daily application promotes fuller, healthier lashes, elevating the outcome of your next lash lift treatment.