Fluoride Free This fluoride-free toothpaste will improve your teeth and gum health, without increasing your exposure to fluoride. Gentle Soft Polish Thanks to the RDA 44 low abrasion formula, this gold toothpaste regenerates and soothes the gums whilst strengthening your tooth enamel. Ideal for Electric Toothbrushes Our luxurious toothpaste is ideal for both electric and manual toothbrushes. In fact, when paired with daily electric toothbrush use, you are guaranteed to experience the difference with a radiant, confident smile. Natural Protection Against Plaque We all know that oral bacteria causes plaque and tartar buildup, leaving our teeth exposed to the risk of decay. Our recipe blends the unique properties of hydroxyapatite, chitosan, green tea leaf extract and gold particles to keep bacteria at bay, strengthen gums and remineralise tooth enamel.