Discover innovation in hair colouring! Our first permanent, ammonia-free hair dye is enriched with oils that transfer colour directly into the hair. The result is a beautiful, bright and natural hair colour. Provides excellent coverage on grey hair, while maintaining the colour's brightness and shine. - covers grey hair up to 100% - lightens hair by up to 3 shades - Action time: approximately 35 minutes - long-lasting colour results - natural hair colour