The Color Icon 10-Pan Palette features an advanced, richly pigmented, soft, vegan formula that delivers a matte, silky, shimmery, metallic finish. The specially designed palette is perfect for achieving your dream look, whether it's natural and subtle or shockingly bold. Each shade is creamy, easy to apply and blend evenly. Can be used wet or dry. Easily create a true rainbow effect that makes you feel like a true 10/10. For over 40 years, Wet'n Wild has been offering trendsetting and comprehensive makeup innovations, being the trusted beauty expert without breaking your budget. From bold and bright shades to neutral nuances, we pamper you with a wide range of products, setting the gold standard in makeup results. Be bold and let your creativity fly!