Luxurious lightening paste. Platinium Plus is suited to thick, natural or coloured hair, in particular darker or difficult to lighten hair. Luxurious lightening paste. Platinium Plus is suited to thick, natural or coloured hair, in particular darker or difficult to lighten hair. The lightening paste is enriched with Nutricerides and White Beeswax. The formula provides a softening effect and up to 7 levels of lift without the use of ammonia. The enriched lightening paste helps to smooth and soften the hair fibre for beautiful condition. LIGHTENING - Up to 7 levels DEVELOPMENT TIME - Up to 50 mins - Depending on the service provided by your professional hairdresser total service time may vary. For professional use.