J Beverly Hills colours are high quality cream-gel "single line" colours, where you can create a permanent, semi-permanent and toner from the same tube, all you need is the right activator. PRODUCTS: - PIGMENTS are of excellent quality and have a purity of 99.98%, the smallest and purest pigment molecule in the world (micromolecular). - MADAL AMMONIA, our paints contain 1% or less ammonia (except our HighLift range which contains 2% ammonia). - NATURAL COMPONENTS such as black pearl powder, aloe vera, argan, acaia mari, beeswax, vitamin c, etc. - CONTROLLING BLONDES (11 seria), maximum to neutralize unwanted yellow and orange tones. - easy-to-understand letter/number combinations - the natural series is located in the violet sector of the colour wheel, so that all shades have an ultra-pure brilliance. - 2 Transform Gel activator to create acidic light shades and tints from a permanent colour tube. PRODUCT: - moisturizes, protects against oxidation; - anti-ageing.