Daily Silver Shampoo revitalizes and brightens the look of gray hair. The new and improved formula removes brassy tones while lightly moisturizing and conditioning hair, without weigh-down. Improved formula with reduced pigment load allows for daily use without tinting or staining the hair and scalp. Helps to protect from UV discoloration. Formulated with 95% naturally derived ingredients. Vegan and formulated without silicones or parabens.