Balmain illuminating and cleansing shampoo has been specially developed for cold blonde, gray and silver hair. The deep purple pigment contained in the shampoo reduces unwanted yellow tones in the hair. The silver shampoo gently cleanses the hair while moisturizing it and leaving it pleasantly soft. The result is lighter, brighter and crystal-silver hair. Paraben free. Lights and refreshes blonde, gray and silver hair. Reduces unwanted yellow tones in the hair. The result is brighter crystal-silver hair. Silver Pearl is a special shampoo that helps maintain the cooler tone of light and natural blonde hair.