Over 45% Less Damage*. 56% Less Effort. 100% Happier Hair! Renowned for its detangling properties, its gentle bristles effortlessly through the hair, avoiding the risk of discomfort. Extremely lightweight and with a curved, ergonomically-designed handle, the uniquely-crafted hairbrush takes the chore out of grooming your tresses, while the compact size is ideal for popping into your bag to take with you on the go. The brush works its way through knots, smoothing thanks to an ingenious technology known as ‘Intelliflex’. This allows the hairbrush to soften without pulling at strands, offering a kinder experience.