Shampoo protects and adds shine to colored hair, in the most natural way. Thanks to its antioxidant-rich pomegranate extract, it helps repair and boost even the dullest hair with a vibrant glow. It also features avocado oil, high in fatty acids, that hydrates and nourishes hair, making it silky and soft. You'll also love its luxurious berry fragrance. EWG Verified™, hypoallergenic and dermatologically tested, our natural color safe shampoo also includes moringa seed extract, recognized for its antipollution properties. Has a aroma that reminds us of small red berries. • EWG Verified™, hypoallergenic and dermatologically-tested • Our surfactants are made of plant-derived glucose and fatty alcohols, free of ethoxylated bi-products contaminated with cancer-causing chemicals (1,4-dioxane and ethylene oxide), such as SLES/SLS • Cruelty-free & vegan • Recyclable