For optimal neutralisation, choose the coolest way*. For optimal neutralisation even on darkest bases with with the highest concentration of extra cool blue reflect to fight brassiness through time. COOL COVERAGE Ultra deep, long-lasting results. Lifts up to 2-3 levels. From cool brown to blonde shades and predicatble true to tone results every time. Contains Ionène G™ and Incell™ advanced technologies to treat strengthen and protect the hair fibre.For optimal neutralisation, choose the coolest way* COVERING - Ultra coverage of 70-100% white hair DURABILITY - Long-lasting, durable permanent colour with high resistance to fading. LIGHTENING - Lifts up to 2-3 levels - Long-lasting, durable permanent colour - Resistant to fading, colour radiance MIXTURE - The Majirel Cool Cover is used in a mixing ratio of 1:1,5 (with 12,5 ; 20 ; or 30 vol. L’Oréal Professionnel Cream oxydant). *by L’Oréal Professionnel