Majirel, the iconic professional and permanent hair colour with a new pack that is colour coded by reflect. Unleash your creativity with MAJIREL to create limitless colour possiblities for every colour result. Up to 100% white hair coverage and hair is 45% more conditioned after colour thanks to Ionène G™.* COVERING - Perfect coverage of white hair DURABILITY - Permanent colour. True top tone, long lasting colour results LIGHTENING - Up to 3 levels - Can darken and lighten up to 3 levels DEVELOPMENT TIME - 35 mins: Depending on the service provided by your professional hairdresser total service time may vary * Vs condition of hair that does not contain Ionène G