The new Collistar Puro Lipstick includes a natural, sustainable Italian active ingredient, extract of Aglianico grapes, a renowned red variety grown in the south of Italy. Produced from grape pomace discarded after pressing, it is part of a “zero waste” approach that supports the local economy, protects the environment and regenerates the lips. The active ingredient stimulates hyaluronic acid production and helps repair the barrier, improving hydration to the lips. Puro Lipstick is also rich in antioxidant Vitamin E and is flavored with food-grade Ethylvanillin.