BENEFITS - 100% grey cover - Protects the hair fibre - Elevated cosmetic action - Incredibly beautiful colors, true to chart - Infinite possibilities to inspire creative customized coloring services - Pleasant & delicate fragrance - Intense and brilliant color directions - Reliable final color results - High lifting power (up to 4 levels) - Maximum personalization ACTION - Hydrating and anti-oxidizing action - Anti-age effect PLUS - My color, the professional high-performance color, its ultra gentle and timeless formula is enriched with precious anti-oxidizing properties - The special synergy between Coactivator Cream and My Color guarantees a delicate and complete developing action of the micro-color pigments for intense and brilliant nuances