J Beverly Hills colors are a high-quality cream-gel "single line" where in the same tube it is possible to create both a permanent color, a semi-permanent color and a tonic, so it is only necessary to choose the right activator. Advantages: -Pigments are of pharmaceutical quality and the degree of purity of the respective is 99.98%, which is the smallest and the purest in the world of pigmentation (micromolecule) -LOW AMMONIA, our colors are 1% or less ammonia (except our HighLift series with 2% ammonia) -NATURAL COMPONENTS such as black pearl powder, aloe vera, Argan, Acaia mari, Beaswax, vitamin C -CONTROLLING BLONDES (11 seria), maximum unwanted yellow and orange shades for neutralization -Easy to understand letter/number combination -The natural series is located in the violet sector in the colour of the color, so all shades are super clean -2 Transform Gel activator to create a permanent color from the tube with acidic light colors and toners. Effects: -moisturizes, protects against oxidation; -Anti-aging effect.