{ "en_US": "Vanishing Permanent permanent colour suitable for all hair types. Grey hair? No problem! It provides 100% coverage, leaving hair looking as stunningly beautiful as before the colour faded. The light, creamy formula with Vitaflection micro-particles penetrates deep into the hair to create a shiny colour that lasts long with proper care. Lightens hair by up to four shades for easier colouring. Bring your hair colour to life." }