COLOR TOUCH Wella Professionals Color Touch is a demi-permanent gentle color for uncompromised vibrancy and shine. Its gentle formula contains Metal Purifier for true-to-tone vibrancy no matter the hair condition. Vegan with up to 85% naturally derived ingredient, ammonia-free, silicones-free and mineral oil-free. Color Touch is perfect for trendy clients who want to change their tone more regularly. Big variety of vibrant shades, fully intermixable. Vibrant color results beautifully fade over 28 washes. Up to 70% grey coverage with a soft regrowth. Bottle and brush & bowl optimised applications that don't need babysitting. No drip formula for an ultra-precise application. For use with Color Touch Emulsion. Up to 100% recycled packaging. Features and Benefits: • True-to-tone no matter the hair condition thanks to built-in Metal Purifier • Vegan with up to 85% naturally derived ingredients* *Includes water and ingredients made from natural ingredients. See https://www.wella.com/professional/en-US/natural-formula for details • Gentle, ammonia-free*, mineral oil-free and silicones-free *excluding Color Touch Plus which is low-ammonia • +variety of vibrant and intermixable shades • Up to 70%grey coverage* with soft regrowth *with Color Touch Plus • Precise application with brush & bown and bottle thanks to its no-drip formula