{ "en_US": "For optimal neutralisation, choose the coolest way*. For optimal neutralisation even on darkest bases with with the highest concentration of extra cool blue reflect to fight brassiness through time.\n\nCOOL COVERAGE\nUltra deep, long-lasting results.\nLifts up to 2-3 levels. \nFrom cool brown to blonde shades and predicatble true to tone results every time. \nContains Ionène G™ and Incell™ advanced technologies to treat strengthen and protect the hair fibre.For optimal neutralisation, choose the coolest way*\n\nCOVERING\n- Ultra coverage of 70-100% white hair\n\nDURABILITY\n- Long-lasting, durable permanent colour with high resistance to fading.\n\nLIGHTENING\n- Lifts up to 2-3 levels\n- Long-lasting, durable permanent colour\n- Resistant to fading, colour radiance\n\nMIXTURE\n- The Majirel Cool Cover is used in a mixing ratio of 1:1,5 (with 12,5 ; 20 ; or 30 vol. L’Oréal Professionnel Cream oxydant).\n\n*by L’Oréal Professionnel" }