{ "en_US": "IdHAIR Hair Paint Free is the “natural” evolution of professional colouring in a cream that is AMMONIA-, PPD (p-Phenylenediamine)- and RESORCINOL- FREE. Used together with Care System, Shea butter and natural oils, it colours, nourishes and restructures damaged hair with full respect for hair fiber. Specifically formulated for damaged and over processed hair, it guarantees long-lasting action, total coverage of white hair, splendid shine and intense and luminous colour." }